As we work together, it is important that we have fast and easy communication.
During our project, I am available Monday – Saturday, from 8:00 AM to 8 PM, Eastern time.
The easiest way to reach me is by calling 781.308.2083. However, you may also send me a text message or an email to CReilley@thebytesizedstudio.com
To get started with a potential project, I will send you a complete Discovery Questionnaire. This will help both of us to clearly define the scope of the project and ensure maximum results.
The length of the questionnaire will depend on the type of project. I can send a link through Google Docs or in an email attachment of a Word doc, whichever you prefer.
I ask that you return it to me as quickly as possible. For most clients, this is between 1-4 business days.
After I receive the Discovery Questionnaire, I will review and study your answers, plus any other applicable initial research needed. From there I will outline a short Project Roadmap. This will save you time and help you see that I fully understand the project. It will also be the basis for our Launch Call.
3-10 days after I receive the Discovery answers, we will schedule a brief launch call. During this call, we will discuss the Project Roadmap. I will also be glad to listen to any additional directions and insights you have on the project.
Following that call, I will draft and send you an Agreement. If your legal team has an agreement, we can also start with that.
The Agreement will contain all of the specifics on what exactly I will deliver, including project deadlines. It will also list your investment for the project in terms of payment. (Note: I require 50% of the project total to begin work. We can discuss the payment method that works best for you.)
Once we have both signed the Agreement, I will begin working on your copy as agreed.
My research process is very comprehensive. I begin with a complete review of your website and any other material you send me.
From there, I will research the market, including your competitors. In some cases, I may ask to visit with your customer service team, past clients/customers, and different department heads.
As needed, I will reach out to you for additional details, product samples, and other resources. You can be confident that I will quickly and effectively understand your product or service, your voice, and your customers core emotional purchase drivers.
As we work on a project together, communication is critical. Some clients are very busy and prefer to hand off the project to me and review the first draft, with very little communication in between. Others like to communicate with me on a daily basis and to be involved at just about every step of the way.
Which are you?
Please send me an email and let me know how often you'd like to communicate and what is the best way
to reach out to you (i.e. email, phone, text, etc...)
One other request... I ask that you assign me a single point of contact on your team, if this is not to be you. I will communicate directly with that person and they will deal with your other team members as needed to obtain information and approvals.
Lastly, I encourage you to become familiar with Google Docs if you are not already. I prefer to utilize this as our tool for document review as it allows us to track changes, comment, and collaborate in real time. It can be shared with various team members and working document is always the current document so there is no need to worry about sending the wrong version or things getting lost.
Typically, you'll receive the first draft in 10-14 business days, depending on the project scope and size.
When you get the first draft, please review it carefully. Also, have any applicable team members review it.
The most important thing at this stage of the game is making sure that the tone, message, and offer are right. We'll fine-tune during the second draft .. and third draft, as needed.
Your feedback is very important to me. After all, these are your customers and I would like to defer to you as much as possible.
After you review the initial draft, it is likely that you'll want some things changed; please note those changes using the comment feature of Google Docs or the track changes feature in MS Word. You can also suggest changes using the edit mode feature in Google Docs, which I'll turn on when I share with you.
I will review your suggested changes within 24 hours of you submitting them to me. I will make my adjustments with 2-4 business days, depending on the breadth and complexity of your suggested changes.
Sometimes, there are cases where my clients make suggestions that I know will not work and hurt profits.
In those cases, you can expect me to be bold and direct in my feedback. When clients insist on changes that I feel will not work, I always recommend a simple A/B split test. Let the market vote.
After the first round of changes, there may be some additional fine-tuning needed. You can be confident that I'll gladly work with you until you are delighted with the copy. In most cases, my clients find that one review volley is enough, but we will do whatever it takes to get it right. When more are needed, it usually is just one or two and the process goes quickly. Typically, we get to final copy within 1-3 business days.
Once all the revisions are done, I will submit a final draft to you in MS Word so that you can use it for formatting. At this point, you approve the copy by sending me an email stating that everything is ready for distribution.
Once I receive this final approval from you, I will invoice you for the remaining 50% of the project investment.
This invoice is due upon receipt. I will make every effort to be prompt in responding to your requests and assume that, as a professional, you will do the same with my invoices.
In most cases, the final copy is sent to a designer for formatting. I strongly encourage you to send me a PDF of the final version. I will double check that any graphic element added by your design team enhances the copy and makes it more effective.
If I see something that is distracting or may hurt your response rates, I'll be direct in letting you know. If requested, I'm happy to work with your design team to make any changes needed to ensure the end version is as effective as possible.
Once the project is done, I provide all of my clients with a complimentary follow-up consultation. We spend a few minutes on the phone and discuss what went well and where improvements might be made.
We review the Discovery Questionnaire and discuss additional ways to uncover new profits. Where appropriate, we map out a new project to ensure that you continue to have excellent copy that meets your goals and grows your business.